Portugal retailer eyes takeover of Musti Group

Plus a UK vegan pet food business unveils a partnership with Europe's largest pet food retailer, and a Polish poultry meat producer constructs a new pet food factory.

Portuguese retailer Sonae is eyeing Finland’s pet care specialist Musti Group.
Portuguese retailer Sonae is eyeing Finland’s pet care specialist Musti Group.
Musti Group

Portuguese retailer Sonae is leading a group of investors who has filed an offer worth €868 million (US$936 million) to take over Finland’s pet care specialist Musti Group

“As part of the strategy to grow and internationalize its retail portfolio, Sonae has decided to reinforce its presence in the pet care retail sector via the acquisition of Musti, where it already holds a minority position built over the past few months,” Sonae said in a statement.

“The takeover bid values the company at  €868 million, in terms of equity and is made jointly with two directors and the CEO of Musti,” said the Portuguese retailer.

Musti Group describes itself as the leading Nordic pet care specialist which operates in Finland, Norway and Sweden.

Omni unveils partnership to boost European sales, prepare new products

UK vegan pet food business Omni announced it is entering into a partnership with Europe’s largest pet food retailer, German company Fressnapf. The producer is also preparing to launch a new product range next year, according to a senior company representative.

“Fressnapf has more than 1,400 stores in Europe," the pet food business said in a statement. "Omni plant, yeast and algae protein dog food products will initially be available to Fressnapf’s huge customer base online which is a huge endorsement and push into the mainstream for the pioneering health-first and sustainable British brand."

According to Omni, the products available on Fressnapf are Omni’s dry life stage diets tailored for puppy, adult and senior dogs along with its popular functional treats such as Peaceful Dogs, Supported Joints and Sensitive Tummies.

The latest development comes amid a rapid increase in the company’s sales. The pet food business said since January 2023, it has managed to ramp up its sales by more than 70%.

Guy Sandelowsky, a cofounder of Omni, told Petfoodindustry.com in a statement that the company is readying to roll out new products in 2024.

“Next year, we will be launching our innovative, one-a-day soft chew supplement range formulated to target specific health concerns like joint pain and separation anxiety, once again without using any animal ingredients,” Sandelowsky said.

Omni produces its wet food in the Netherlands and Poland. It said it's focusing efforts on expanding sales in Germany, The Netherlands, France, Italy and Switzerland.

Polish poultry meat producer to boost supplies as new pet food factory under construction

Poland’s poultry meat producer KPS Food is planning to increase its manufacturing capacities in relation to a new pet food factory that is currently under construction by United Petfood.

Last September, the pet food company launched its project to open a new production facility in Jedlińsk, in Poland’s central region of Mazovia, where the business plans to make premium pet food.

“The premium segment of the pet food market is developing, as demonstrated by the rising awareness of owners with respect to [their] pets’ nutrition," JarosĹ‚aw KrzyĹĽanowski, the chief executive of KPS Food, told local business news site Dlahandlu.pl. "For KPS Food, this represents another field in which we can use our raw materials and optimize poultry meat production."

“The multidimension development of KPS Food results with a strengthening in the company’s position, which allows us to think about further investments," continued KrzyĹĽanowski. "We already have [such] plans for 2024."

KPS Food operates a factory in Pionki and Radom, in close proximity to Jedlińsk.

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