Kormotech has appointed Ulyana Fitsa to lead brands sales in Western Europe while continuing in her role as global chief supply chain officer, a dual responsibility that aligns with the company’s 2024-2028 growth strategy targeting €500 million (US$546.1 million) in turnover.
"Yes, it’s a challenge, but where there are challenges, there are opportunities," said Fitsa. "I have three major goals ahead: to make pets in Western Europe happier and healthier by offering them the best Ukrainian-made product, to increase Kormotech's brand awareness in the region, and to achieve results that drive the company toward its ultimate goal."
The Western European sales portfolio was previously handled by Nazar Shchyrba, who will now focus on sales in Latin America, the Baltics, Czechia, Poland, Hungary, and Slovakia, as well as managing private label partnerships.
"Ulyana's deep industry expertise and strategic leadership have played a crucial role in Kormotech's growth, particularly through an extensive network of raw material suppliers and packaging manufacturers worldwide," said Rostyslav Vovk, chairman of the board and co-owner of Kormotech Group."We have been working together for 22 years, and I am glad that Kormotech can provide high-level professionals like Ulyana with new opportunities for development and the motivation to continue growing alongside the company."
Fitsa’s career at Kormotech spans over two decades, beginning as an English translator in 2003 before advancing through roles in logistics and supply chain management. As chief supply chain officer since 2013, she has led a team of 160 professionals to ensure Kormotech products reach 46 countries, including key markets in the U.S., Japan, and the EU. In her expanded role, she will be responsible for sales growth and building strategic partnerships with key distributors and retailers across Western Europe, further accelerating Kormotech's international expansion.
About Kormotech
Kormotech is an international family-owned company with Ukrainian roots that has been producing high-quality pet food since 2003. The company manufactures products under the brands Optimeal, Delickcious, Club 4 Paws, Hav!, Miau!, and My Love. Kormotech operates production facilities in Ukraine and the EU, offering a portfolio of over 650 products.
Adapted from a press release.
