Teamwork makes 'furever' homes

Hills launches pet adoption campaign with JoAnna Garcia and members of the MLB.

Hill's Pet Nutrition, a global leader in premium pet nutrition, announces partnerships with actress and entrepreneur JoAnna Garcia Swisher, and 15 Minor League Baseball teams to launch #HillsForLife.  This initiative celebrates Hill's Pet Nutrition's support of NBCUniversal Local's annual Clear The Shelters nationwide pet adoption and donation campaign through a multipronged program.  The #HillsForLife initiative encourages people to adopt from their local shelters and aims to raise $10,000 to support shelter pets across the U.S.

Consumers are invited to participate in the #HillsForLife social sweepstakes on Instagram from August 24 through September 19.  Participants who share a picture of their favorite adopted furry friend(s) with the program hashtags will be entered for a chance to win Hill's science-led pet nutrition for a year. Five lucky pet parents will be randomly selected and notified of their winning.  Animal lover, JoAnna Garcia Swisher (Netflix's Sweet Magnolias), will lead off with a post of her family's rescue pet, Romeo.  Every valid post will count as a sweepstakes entry, and entries also will trigger a donation from Hill's Pet Nutrition that directly supports the ongoing animal shelter work of Greater Good Charities. Click here to read program rules and eligibility information.

"As a rescue pet owner myself, I know firsthand the importance of giving animals in need a forever home," said JoAnna Garcia Swisher. "#HillsForLife creates a space for people to share the impact their pets have on their lives, something I find really special. I'm thrilled to partner with Hill's Pet Nutrition to bring more awareness to pet adoption and support for animal shelters across the nation." 

To further celebrate NBCUniversal Local's Clear The Shelters campaign, 15 Minor League Baseball (MiLB) teams in various markets across the U.S. will be hosting themed nights in partnership with Hill's Pet Nutrition. During the dedicated theme night, local shelters in select markets will provide a variety of ways for attendees to learn about pet adoption, shelter support opportunities, engage with the #HillsForLife Instagram campaign and more. Hill's ongoing support for shelter pets and #HillsForLife messaging will be highlighted at each MiLB club during the month-long partnership. 

"Pets are a huge part in both our players', fans' and staff's lives," said Kurt Hunzeker, VP of Minor League Business Operations at Major League Baseball. "Our hope is that these themed shelter nights can educate our consumers on the importance of pet adoption, as well as giving them the opportunity to get involved themselves in local animal shelters. #HillsForLife recognizes the impact adopting a pet can have, and we look forward to spreading that message during the month-long activation this season."  

As an extension of its year-round support for shelter animals, Hill's is returning for a fourth consecutive year as the national sponsor of NBCUniversal Local's Clear The Shelters nationwide pet adoption and donation campaign. Now in its seventh year, the campaign has helped more than half a million shelter pets find new homes throughout the United States and Puerto Rico. 

"At Hill's, we believe that science-led nutrition plays an important role in helping shelter pets be healthy, happy and ready to find their forever homes," said Nicki Baty, President and General Manager of Hill's US. "That's why we created our Food, Shelter & Love program in 2002, which provides nutritional support to over 800 North American shelters today, and has helped more than 12 million pets find new homes.  We're proud to return as the national sponsor for Clear The Shelters and are excited about our new partnership with JoAnna Garcia Swisher and Minor League Baseball to promote #HillsForLife social sweepstakes.  Not only does it highlight pets already in loving homes, but it encourages the adoption of other pets in need."

For more information and news about the NBC and Telemundo owned stations' Clear The Shelters pet adoption and donation campaign, visit To access information in Spanish, please visit and follow #DesocuparlosAlbergues.



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