Pet industry entrepreneurs launch Right Way Reps

Right Way Reps launched by pet industry veterans.

The Ruud and Jacobson families have come together to create Right Way Reps, a company that’s taking a more modern approach to sales repping in the pet industry. The founders of Right Way Reps believe the right way means knowing what’s happening each day and being able to measure their performance with total transparency. Using state of the art technology, Right Way Reps provides their brand partners with visibility throughout the entire sales process. Each rep has a tablet in the field that’s connected to a software platform enabling brands to see what’s happening in real time.

“There needs to be a direct line of communication between what is expected and what is actually happening throughout the entire sales process. All brand partners are provided with backend access to review product placement, sales data and notes from store visits. Using our mix of data driven technology, we deliver success in measurable ways so brands can fully understand their return on investment.” says Adam Jacobson, co-founder/president of Right Way Reps. 

The Jacobson family has nearly 30 years of experience in the pet retail sector as owner/operators of Pet Pantry Warehouse, an award-winning regional chain with stores servicing both the Westchester, NY and Fairfield, CT, counties. The Ruud family founded Raised Right, a human-grade pet food company that works with veterinarian Dr. Karen Becker to formulate whole food recipes that are high in protein and low in carbs through using limited ingredients.

“Understanding the challenges from the point of view of both the brand and the retailer, we know that all too often great product innovations are brought to market in the pet industry without the resources needed to build a professional sales team. We aim to level the playing field between brands of all sizes by giving the support needed to effectively grow within retail stores,” says Braeden Ruud, co-founder of Right Way Reps.

Right Way Reps recently launched its first territory in the Southwestern states, which include California, Arizona and Nevada. It is already in the process of expanding to additional territories and are currently repping amazing brands like Diggin’ Your Dog, Savage Cat, Polkadog, SuperSnouts Hemp Company, HuggleHounds and Raised Right.

For more information about Right Way Reps, you can visit their website at




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