Purina Pro Plan and Venus Williams team up

Purina and Venus Williams team up to motivate pet parents.

Mondays can be tough, especially when you lose an hour of sleep. However, Pro Plan knows active dogs and their humans take challenges head-on and this is no different. That's why Pro Plan is partnering with tennis superstar Venus Williams to take Monday motivation to a whole new level with the "Monday Like a Pro" Challenge.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9145951-purina-pro-plan-venus-williams-monday-like-a-pro-challenge/

Starting the first Monday after Daylight Saving Time, March 13, through May 21, 2023, Venus and Team Pro Plan, a group of content creators and award-winning athletic pros including gold medalists Shaun White and Nastia Liukin along with pro football player Drew Brees, will issue weekly challenges. The team will invite pet parents nationwide to log active minutes with their dog, whether it's running, hiking or playing fetch and experience the advanced nutrition of Pro Plan Sport.

"My dog Harry is such a huge part of my life. My dream is for him to have the longest life possible. So, I make sure he gets the nutrition he needs to keep him happy, healthy and by my side," said Williams. "I'm excited to partner with Pro Plan because not only does the nutrition of Pro Plan Sport provide high-performance fuel for active dogs like Harry, but we're also giving back to dogs in need through the 'Monday Like a Pro' Challenge."

For each week that active dog owners log one million collective minutes, Pro Plan will donate $15,000 (up to $150,000) to Athletes for Animals, a non-profit organization co-founded by former pro hockey player David Backes, that focuses on protecting homeless pets. Since 2013, Athletes for Animals has successfully connected athletes with a shared passion for animals, educated the public about responsible pet ownership, promoted pet adoption, raised funds and distributed grants to support best practices in animal welfare. This is the second year Pro Plan has partnered with Athletes for Animals, donating $125,000 in 2022.

Each week of the "Monday Like a Pro" Challenge one person will be randomly selected to win a year's supply of Pro Plan dry dog food to experience firsthand the advanced nutrition of Pro Plan Sport. For official rules, and to get started logging your minutes, visit MondayLikeAProChallenge.com.

"Fueling my body with optimal nutrition is one of the most important things that I focus on, not just before my matches, but also on a daily basis," said Williams "That's something I want for my dog harry as well. When I go to practice, he goes to practice. If I go to the gym, Harry goes to the gym. With Pro Plan Sport, I know he's getting the nutrition he needs so he can stick by me on all our adventures."

Formulated for highly active, athletic dogs, Pro Plan Sport Performance formulas feature an optimized protein-to-fat ratio, real meat as the #1 ingredient, and high-quality nutrition specialized for each life stage; including new formulas for senior dogs and puppies. Feel confident knowing that you're fueling your dog's best throughout his active, adventurous life. To learn more about Pro Plan Sport, visit proplansport.com.



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