The trū Shrimp Companies, producer of trū Protein, announces its membership to the Upcycled Food Association (UFA), a non-profit organization dedicated to preventing food waste by growing the upcycled economy. In addition to becoming a member of the Upcycled Food Association, trū Protein is now an Upcycle Certified ingredient.
“Our mission is to be a sustainability leader within the pet food and treat industry and becoming a certified member of Upcycled Food Association is the obvious next step in our journey to elevate our corporate social responsibility,” said Michael Ziebell, president and chief executive officer. “We’re excited to be Upcycled Certified and join the list of other great companies to help mitigate food waste, combat climate change and offer customers a superior quality pet food ingredient.”
Upcycled food helps reduce food waste by creating new, high-quality products from otherwise wasted but perfectly nutritious ingredients. Evidence shows strong consumer demand for upcycled foods, and recently, more groups have predicted that upcycled foods will be a major trend. Whole Foods Market listed upcycled food as a top-ten trend in 2021.
“Upcycled foods come from ingredients that would have otherwise ended up going to waste,” said Brad Allen, chief executive officer of Blue Indie Innovations. “Pet food processors and pet food brands are exploring more options for upcycled ingredients, to give them a broader spectrum of products. Having the ability to use trū Protein affords the manufacturer and brand many options to innovate and develop products that are on trend, sustainable and nutritious.”
"trū Protein has established itself as a true change agent in the sustainable pet food space by utilizing the parts of the shrimp harvest that are typically discarded for not meeting stringent product specifications. UFA is thrilled to welcome trū Shrimp into our membership network that now includes 260 organizations from over 20 countries," said Angie Crone, UFA chief executive officer.
trū Protein is a high protein, low-fat pet food and treat ingredient with a one-word ingredient statement: shrimp. It delivers superior, nutritional values for companion animals and offers a desirable and authentic taste of shrimp. trū Protein joins our consumer trū® Shrimp and medical application trū Chitosan for a complete and sustainable utilization of every single part of our shrimp.