Helen Warren-Piper has been named global vice president, Strategic Initiatives for Mars Pet Nutrition. Warren-Piper was formerly the company’s chief growth officer for Europe and prior to that was general manager of the UK pet nutrition business.
Warren-Piper is a well-respected leader at Mars and in her new role will build on her European experience to focus on strategic priorities across the enterprise. She will continue to be based in the UK and will report to Ikdeep Singh, global president, Mars Pet Nutrition.
Following Warren-Piper's move, Melodie Nye has been named the new chief growth officer for Mars Pet Nutrition in Europe. She joins the European team after 10 years at Mars. In her most recent role for the company, she served as global innovation lead based in Nashville, USA. The Mars Pet Nutrition portfolio features a line-up of iconic brands including PEDIGREE, WHISKAS, SHEBA and CESAR. As chief growth officer, Nye will be responsible for ensuring that Mars Pet Nutrition continues to stay ahead of the curve to meet pet parents’ needs across Europe. Her focus on data-driven decision making will support this.
Deri Watkins, regional president, Mars Pet Nutrition Europe, said: “I’d first like to thank Helen–her vision helped us transform our growth organisation in Europe. She set up a Digital Marketing Centre of Excellence, which created our first digital-first growth strategy to add value to our brands through innovation, sustainability, and purpose.
“As a manufacturer, ensuring our much-loved brands stay front and centre is essential in Europe’s competitive marketplace, so we are thrilled to have Melodie join the team. She is a bold, purpose-driven leader committed to ensuring our brands deliver for pet parents. Families’ expectations for what to feed their pets and how they choose to shop is continually evolving so her background in innovation means she truly understands what’s needed as we look ahead to the next few years.”