Zoomark presents "Spotlight on Pets", the new communication campaign for its 21st edition, in BolognaFiere from May 5th-7th, 2025. Just a few months after the highly successful 2023 edition, Zoomark is launching its 2025 registration campaign with a completely new image that will accompany all the communication for the international pet food and pet care show
More than just a show
Zoomark 2025 will be bigger and bolder than ever before. Zoomark is proud to present Spotlight on Pets, the visual identity project that heralds a new direction in the communication style that has characterized the event for years, helping to make it an international point of reference in the pet industry. The new tagline--Bigger and Bolder--highlights Zoomark's goal of being bigger than ever before (in terms of exhibition space, number of stands, and international visitors) as well as more ambitious in its projects and objectives: an invitation to all B2B professionals in the pet industry to up their game too. T
Throughout its previous editions, Zoomark has proven to be much more than a simple product showcase--a genuine partner for pet industry professionals and the ideal place to build new relationships and explore new avenues. The 2025 edition will feature a host of special projects, events and in-depth discussions that will make taking part in Zoomark even more engaging and full of significant insights for business development. Opportunities for professional growth, a welcoming, vibrant environment and the city of Bologna (renowned for its art, culture and world-famous cuisine) make Zoomark 2025 an unmissable event.
Spotlight on Pets
While confirming its reputation as a major commercial event that opts for an informative, technical style of communication--a modern, innovative trade show that interfaces with professionals and companies--Zoomark is presenting a new direction for its forthcoming edition with new colors, a new tone of voice and a new slogan. These changes gravitate around the real focus of the event: the pets themselves. The new concept, conveyed in a visual identity based on multiple elements in a deliberately simple yet highly impactful style, places the spotlight firmly on pets, all pets (dogs, cats, birds, fish, rodents, and more). The tone is playful, fresh and ultramodern because that's what Zoomark is all about: an essential B2B event that is dynamic, vibrant and cutting-edge. Along with the manufacturers, distributors, buyers and specialized retailers from all over the world that have been part of the event for 21 editions, Zoomark is boldly channelling the new needs and requirements of pets, confirming its position as a leader in Europe and a bridge to the rest of the world. It is the best place to tap into the present and future of the pet industry and its mission: the pet vision. The show’s new image communicates this very simple, all-important message: pets, and their needs and demands, are the focus of Zoomark 2025, both in the virtual world, on the revamped website.