Targeted PetCare acquires Pet Brands

Collaboration will bring added valuable sourcing, design and packaging capabilities.

Targeted PetCare (TPC) has successfully acquired Pet Brands, a leading pet treats business. This strategic move enhances TPC's pet treat portfolio, adding valuable sourcing, design and packaging capabilities.

Pet Brands, established in 2004, is a trusted innovator in natural dog and cat treats, offering a range of products such as jerkies, soft chews, dental chews, purees and premium bones. The acquisition aligns with TPC's goal of broadening its pet consumables offerings through strategic mergers and acquisitions.

Matt Miller, CEO of Targeted PetCare, expressed enthusiasm for the partnership, highlighting Pet Brands' high-value-add capabilities. Tom O’Brien, CEO of Pet Brands, sees the collaboration as a unique value proposition that will enable meaningful growth for both companies.

This acquisition marks TPC's fifth strategic move under Wind Point ownership, showcasing its commitment to expanding capabilities in the pet consumables market. Antares Capital and Maranon Capital led the debt financing, with Kirkland & Ellis LLP and Forvis providing legal counsel and transaction advisory services for TPC. William Blair acted as the exclusive financial advisor to Pet Brands.

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