BSM Partners announces expansion

The company has opened its first European office.

BSM Partners, a leading full-service pet care research, consulting and product innovation firm, has expanded its global presence with the opening of its first European office in Nantes, France. The announcement marks a significant milestone for the company as it seeks to extend its reach and services to clients across Europe.

Émilie Mesnier, an industry veteran with over 17 years of experience and currently serving as the firm's director of product innovation, has been appointed as vice president for European operations. Mesnier, who holds a master's degree in food science, will lead the European team in providing BSM Partners' suite of services to clients in the region.

BSM Partners boasts a multidisciplinary team of experts with over 550 years of cumulative technical experience, offering services ranging from research and product innovation to nutrition and veterinary services. The firm's expansion into Europe underscores its commitment to delivering innovative solutions and supporting clients in navigating the dynamic pet food landscape.

"We are excited to establish our presence in Europe and bring our unmatched suite of services to clients in the region," said Mesnier. "With our expertise and dedication to innovation, we look forward to driving growth and success for our European partners."

Brent Kirn, vice president of sales and marketing at BSM Partners, emphasized the importance of speed to market in the pet food industry and highlighted the firm's ability to support clients in bringing innovative products to market efficiently.

Nate Thomas, founder and partner of BSM Partners, expressed enthusiasm for the expansion, noting that innovation knows no borders. He emphasized the firm's commitment to providing expanded support for both European and American clients seeking to thrive in the global marketplace.

BSM Partners is renowned for its comprehensive approach to pet care research, consulting, and product innovation, collaborating with a diverse range of clients to develop thousands of new products annually. To learn more about BSM Partners and its services, visit

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