Wellness Pet Company announces new CMO

Allison Giorgio brings over 20 years of consumer marketing experience to the role.

Wellness Pet Company, a leader in pet nutrition for over 25 years, announces the appointment of Allison Giorgio as chief marketing officer (CMO). Giorgio brings over 20 years of consumer marketing experience to Wellness Pet, where she will lead brand strategy and engage the next generation of pet parents.

Giorgio joins Wellness Pet after an 18-year tenure at PUMA North America, where she most recently served as vice president, marketing. At PUMA, Giorgio led a team of more than 60 across all marketing and communication departments, developing integrated marketing strategies for the brand's diverse portfolio. Her career also includes marketing roles at Boston Ski & Sports Club, Sudbury Health and Fitness Connection, and Annie's Homegrown.

"Allison brings deep integrated marketing capabilities and expertise to strengthen our current connections and relevancy with pet parents," said Wellness Pet CEO Reed Howlett. "We are eager to welcome her onto our senior leadership team to lead brand storytelling and consumer experiences that showcase our purpose-led operations: making the healthiest natural and nutritious food and treats for the pets that depend on us."

Giorgio expressed her excitement about joining Wellness Pet, saying, "The scientifically proven products, commitment to wellbeing for pets and pet parents, and people-first culture make the company incredibly exciting to join. I look forward to being part of this dynamic industry and working with the senior leadership and marketing teams to further foster meaningful connections between Wellness Pet and the pets and pet parents we serve."

Giorgio holds a master's degree in business from Boston University and a bachelor's degree in international business and marketing from Northeastern University.

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