Survey results released about recent Interzoo 2024

Event set a new exhibitor record in 2024 and welcomed visitors from more countries than ever before.

As the world's leading trade fair for the pet supplies industry, Interzoo offers unrivalled market potential and global market access. The most important B2B meeting place for innovators and decision-makers in the industry set a new exhibitor record in 2024 and welcomed visitors from more countries than ever before.

Entrance to Interzoo 2024 at the NĂĽrnbergMesse exhibition center greeted enthusiastic visitors, highly popular as a platform for new products and innovations in the pet industry. Interzoo 2024 welcomed 37,000 visitors from 140 countries to Nuremberg, showcasing an extraordinary variety of new products, trends and services relating to pets. The largest Interzoo event to date, with 2,146 exhibitors in an area of 140,000 square meters, brought together the most important companies and trendsetters in the global pet supplies sector.

Survey Results: High Satisfaction Ratings

  • Visitor Satisfaction: 99% of visitors were satisfied to very satisfied with the range of products and services at Interzoo 2024
  • Exhibitor Success: 93% of exhibitors rated their participation as successful to very successful, attributing high satisfaction to the international character and quality of the products and services on show

Strong Interest in Innovations

  • Main Attraction: Over half of the visitors surveyed stated that their main reason for visiting was to find out about new products, an increase of 6% compared to the previous event
  • Innovative Showcase: 96% were satisfied or very satisfied with the range of innovations and trends presented, with 97% rating the Product Showcase at the Mitte entrance as attractive to very attractive
  • Supporting Program: The Fresh Ideas Stage and Academy Sessions received 96% satisfaction. Overall, 97% of trade visitors felt they gained something valuable from their visit

Business Acceleration for Exhibitors

  • Target Groups and Business Relationships: Exhibitors reported high scores for reaching target groups (96%), successfully establishing new business relationships (97%), and expected follow-up business (93%).
  • Future Intentions: 95% of exhibitors intend to exhibit again, driven by an excellent proportion of decision-makers among visitors, with 91% holding management positions with decision-making authority.
  • Digital Engagement: QR codes on exhibition stands were scanned over 10,000 times, with more than a quarter of a million views of digital exhibitor profiles in the Interzoo App, highlighting the popularity of combining digital and physical trade fair presence.

Global Market Overview and International Participation

  • International Contingent: 85% of exhibitors and 74% of visitors came from other countries. With 2,146 exhibitors from 68 countries, Interzoo set a new exhibitor record, reflecting strong growth in regions such as Asia and Oceania
  • Visitor Record: The fair saw visitors from 140 countries, setting a new record for any trade fair in the pet supplies sector. This included island states such as Wallis and Futuna, Pitcairn Islands, and Curaçao.
  • Sector Leadership: Interzoo's status as the world’s most important platform for the sector attracted major associations and leading companies. Representatives of the International Pet Advisory Council (IPAC), the European Pet Organization (EPO), and Ornamental Fish International (OFI) exchanged ideas and shaped the future of the industry.

Future Events

  • Interzoo 2026: In view of the high satisfaction ratings, 96% of visitors expressed interest in attending Interzoo 2026, and 95% of exhibitors intend to exhibit again. The next Interzoo will be held in Nuremberg from Tuesday, 12 May to Friday, 15 May 2026.

Further information on Interzoo 2024 and detailed event analysis with a breakdown of product segments, visitor interest, and other trade fair data can be found in the press section.


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