Fancy Feast launches dinnerware for cats and their owners

The collection was designed in collaboration with Jenna Lyons.

Fancy Feast, the most popular gourmet cat food brand, is enhancing the dining experience for both cats and their owners with the launch of the "Set for Delight" dinnerware collection. This limited-edition collection is a collaboration with fashion icon and cat enthusiast Jenna Lyons. The collection includes matching dishes for both cats and their humans, featuring hand-drawn designs by Jenna Lyons inspired by her three cats.

The "Set for Delight" Collection

The "Set for Delight" collection includes eight dishes, consisting of four sets of two matching hand-drawn dishes designed for cats and their owners. This unique collection aims to create a memorable dining experience, allowing cat lovers to enjoy mealtime alongside their feline companions.

Jenna Lyons, inspired by the playful nature of her cats, Charlie, Rimba, and Roo (also known as Megatron), combined her design expertise with Fancy Feast’s commitment to quality to develop this collection. “This collection allowed me to bring together two of my passions–designing beautiful objects and my cats," said Lyons. "Mealtime is a special bonding moment for cats and their owners– myself included–and when it comes to giving cats a delightful dining experience, no one does it better than Fancy Feast."

The collection was created with attention to detail, involving insights from Purina’s pet behaviorist, Dr. Annie Valuska, and in-house Chef Amanda Hassner, to ensure that each piece reflects the care and quality associated with Fancy Feast products.

Lyons emphasized her love for her cats, stating, “My cats are truly the heart of our home. We treat them like gold and shower them with love, starting with their favorite Fancy Feast recipes. I call them my ‘little goldies.’ I can't wait for more cats and their owners to enjoy the 'Set for Delight' collection and make more memories over delicious meals, just as I have with mine."

In addition to the dinnerware, the collection includes four delectable offerings from the Fancy Feast portfolio: Gems, Petites, Medleys, and Broths.

Where to Buy

The "Set for Delight" collection will be available for pre-order starting Wednesday, August 28, 2024, at 12 PM ET on MyFancyFeast.com, while supplies last. Cat lovers also have the opportunity to enter the "Set for Delight" giveaway at FancyFeast.com for a chance to win the limited-edition dinnerware collection, with up to three grand prize winners.

This new collection builds on Fancy Feast’s previous successful endeavors, such as the Fancy Feast cookbook launched in 2021 and the Gatto Bianco pop-up trattoria in 2022. The "Set for Delight" collection further demonstrates Fancy Feast's dedication to bringing joy to both cats and their owners during every meal.

For more information, visit FancyFeast.com.

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