Zoomark has introduced Quattrozampeinfiera (QZF), Italy's consumer-focused pet event, as part of its international network. The addition provides global brands with marketing and consumer-engagement opportunities in the Italian market.
While Zoomark serves as the international B2B reference for the pet industry, QZF connects brands directly with Italian pet owners through experiential events.
Zoomark said the event series attracts more than 200 exhibitors and 20,000 visitors at each show. QZF has operated for over 13 years as an experiential event combining entertainment, training and pet-friendly culture content.
The series runs five annual events across major Italian cities: Milan, Turin, Rome, Padua and Naples. Participants include industry companies, canine training centers, veterinary professionals, certified breeders, hygiene and nutrition experts, associations, designers and digital content creators.
QZF provides pet food brands with consumer-facing activation tools including surveys, newsletters, social media channels, influencer collaborations and dedicated landing pages for product testing, consumer insights and brand building in Italy.
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