Natural Balance, the national pet specialty premium pet food brand, has launched its new Targeted Nutrition dog and cat food, made from natural ingredients plus vitamins and minerals that help support digestion, movement, mood and assist in maintaining a healthy weight. The Natural Balance Targeted Nutrition line features four dog formulas, Gentle Balance, On The Move, Zen Life and Fat Dogs. Natural Balance also carries a weight management formula for cats called Fat Cats. Each formula is available in both wet food and dry kibble options.
“As the specialty pet food space continues to grow, shoppers are seeking higher quality nutrition for their pets,” said Brian Connolly, CEO of Natural Balance. “Pet parents are looking for more than just standard nutrients and instead are actively seeking out functional ingredient solutions that help support their dogs’ and cats’ unique needs.”
All Natural Balance products are backed by the Feed with Confidence guarantee which is among the highest and most rigorous in the pet food industry. Every batch of food is tested before being released to the marketplace for the presence of mycotoxins, foodborne bacteria and nutritional ingredient safety at an accredited laboratory.
Pet lovers can enter the UPC code and lot number on their pet food package on the Natural Balance website to view the individual product’s test results.
“We have a firm commitment to stringent food safety testing,” Connolly said. “This continues to be our focus, and with it our dedication to transparency and traceability.”
In the coming months, Natural Balance will continue to reengage specialty pet food consumers with its trusted and beloved brand, updated digital properties and deploy a full-scale, integrated marketing campaign with exciting new programming and products.
To learn more, visit NaturalBalanceInc.com. Download Natural Balance brand assets and photo here.
By Lindsay Beaton
Pet food safety is top-of-mind all along the production line, and everything from the ingredients to the equipment must offer solutions.
By Debbie Phillips-Donaldson
Many hours, efforts, dollars and brainpower go into pet food companies’ and regulatory bodies’ efforts to ensure that products on the market are safe and healthy for pets.