The Pet Sustainability Coalition and Makeena announce their partnership to provide Pet Sustainability Accredited companies with the unique opportunity to leverage Makeena’s mobile app and web-based data insights platform to drive product discovery and repeat sales.
The Pet Sustainability Coalition provides accreditation for pet industry suppliers and brands that complete an annual assessment of their environmental and social practices. Once verified, the companies receive sales and marketing benefits, including the use of the accreditation badge, earned-media discounts, special categories in partner sales and marketing platforms, and exposure to buyers at exclusive events. There are 47 pet industry companies currently meeting accreditation criteria.
Referred to as the app for good, Makeena helps consumers discover, locate, and save on better-for-you, better-for-the-planet brands and their products, no matter where they like to shop, even online. After purchase, users simply scan the product bar code and submit a digital or physical receipt through the app to earn a wide variety of cash back offers and other rewards, like free samples.
The partnership provides an exclusive value for Pet Sustainability Accredited companies choosing to be on the platform, and even includes an attribute search function for PSC Accredited brands. Additional joint marketing activities will be coordinated and announced throughout the course of the partnership.
“Makeena shoppers can easily discover and learn about a wide variety of brands, ranging from food and beverage to cosmetics, clothing, and of course, pet products, said Karen Frame, CEO and Founder of Makeena. “It’s important for all of us to be able to find and support companies that are taking the extra steps necessary to become more eco-friendly. Our partnership with the Pet Sustainability Coalition is a perfect fit and we couldn’t be more excited to help their Pet Sustainability Accredited companies share their stories, continue to grow, and engage with all of Makeena’s mindful users.”
By Tim Wall
In 2020, pandemic driven demand alternative pet market, reducing owner preparation and diligence as people scramble to buy what puppies they could, without investigating the source, or even seeing the young dog.
By Debbie Phillips-Donaldson
Issues with pet food transportation have contributed to higher costs in supply chain disruptions.