Pet Food News

Start-up Pipeline Pet Products appoints CEO

Start-up company Pipeline Pet Products has announced that Brad Hatt, most recently director of Big Heart Pet Brands Canadian operation, has accepted the company position of CEO. Pipeline Pet Products serves as an umbrella company to service multiple brands across all channels of trade. Pipeline's suite of brands will service the pet specialty, big box, mass and grocery channels and everything in between.

While at Big Heart Brands, Hatt oversaw a US$100 million business for more than 10 years. "With over 25 years in the pet sector under my belt, I was at a point in my career where I wanted to do something more entrepreneurial," said Hatt. "The opportunity to join Pipeline Pet Products is really the perfect fit for me at this stage of my life. It will allow me to leverage my experience in managing multiple brands and also take Pipeline Pet Products' multiple offerings to the next level." There are currently six brands under the Pipeline umbrella: Green Bark Gummies, Droolers, Fruit Nibblers, Organicfuls, Hearty Bites and a new pet food line, Holistic Essentials.

Pipeline Pet Products' initial flagship brand, Green Bark Gummies, has secured nationwide distribution of Pipeline's omega-3 nutritional treats. Distribution is currently being fulfilled through Pet Food Experts Inc., Animal Supply Co. and Wholesome Pet Distributing, and the company is adding Summit Pet Product Distributors, Lone Star Pet Supply Inc. and Central Garden and Pet to round out the national coverage. Canadian national distribution is through Rolf C. Hagen Inc. There are currently four formula offerings for the Green Bark Gummies brand: Hip & Joint, Skin & Coat (large and small), Healthy Digestion and Health & Vitality. There are no artificial colors or flavors, no wheat, corn or soy and no sugar added. Green Bark Gummies are also an excellent source of calcium, phosphorus, iron and zinc, are high in fiber, low in carbohydrates and offer multiple solution-based formulas, according to Pipeline.

In the fall of 2015, Green Bark Gummies will add a cat treat line-up to offer the same treat option and all three omega-3's to cats everywhere, followed by a dental offering in 2016.

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