9 of 10 pet owners want pet food ingredient transparency
A survey from Open Farm pet food examined what today’s pet owners look for in pet food.
A survey from Open Farm pet food examined what today’s pet owners are looking for when it comes to feeding their fur-bearing pets.
Ninety-four percent of American pet owners indicated that their pet's nutrition is just as important as their family's nutrition, while 43 percent stated that they would be eating healthier meals, if they ate their pet’s food.
Open Farm conducted an online survey of 1,360 American dog and cat owners, between February 27 and March 3, 2017.
Pet food study highlights
84 percent of pet owners agree they pay as much attention to the ingredients that go into their pet's food as the ingredients their family eats.
89 percent of pet owners agree that it's important that the ingredients in their pet's food are ethically sourced.
9 out of 10 Americans say it’s important that the pet food they purchase provides transparency of ingredients.
“As the trend to health and wellness becomes more pronounced in the human world, pet parents are becoming far more conscious of finding superior quality foods to support the overall health and well-being of their pets,” said Isaac Langleben, co-founder of Open Farm, in a press release. “Open Farm pet foods uses the highest quality ingredients that are ethically sourced from farm to bowl. Much like in the consumer foods segment, consumers are looking for healthy, natural solutions that also have a positive impact on animal welfare and the environment.”
About Open Farm pet foods
Founded in 2013, Open Farm is a premium pet food company, based in Toronto, Canada, that markets their pet foods as ethically-raised and sourced. The company produces grainfree dog and cat food recipes focused on a limited ingredient pet foods, including proteins, fruits and vegetables.
“Transparency and traceability of our ingredients are very important to us and to our customers,” said Langleban. “We have a unique and ethical supply chain and provide detailed information on our website about the source of each ingredient we use in our products.”
Open Farm was recently awarded a NEXTY Award at the 2017 Natural Products Expo West for Best New Transparently Sourced Product and is available in more than 2,500 pet specialty stores across North America.