The Dog Whisperer Productions has granted the North American master food rights to Illinois-based, pet food market leader NutriPack, LLC. NutriPack will develop a range of uniquely-formulated canned, wet/dry dog food products and extend the beloved Dog Whisperer brand in the growing $35+ Billion North American pet food category. The full line of premium foods that focus on pet health and nutrition are inspired by the globally syndicated, long-running, multiple Emmy Award-nominated television series The Dog Whisperer.
The deal was brokered by The Dog Whisperer Productions’ exclusive licensing agency, All American Licensing.
Episodes of The Dog Whisperer TV series are currently airing on the CW Network, after having played for 10 years on the National Geographic Channel. The series has received multiple, Primetime Emmy Award nominations, ALMA Awards, DGA Awards, and Imagen Foundation Awards, along with a People’s Choice Award for “Favorite Animal TV Show.”
Michael Gottsegen, Co-Founding Partner at All American Licensing, commented, “We have worked with the Dog Whisperer team for years developing tremendous results for our partners, and continue to look for passionate brands such as NutriPack that see incredible value in bringing innovative Dog Whisperer products to the marketplace.”
“The Dog Whisperer brand emphasizes the relationship between pets and their humans, and we believe that food plays a large role in this relationship. This new partnership allows us to align ourselves with a brand that shares our mission of increasing the quality and enjoyment of the lives of our companion pets through nutrition, and the relationship between us and our pets through making those choices,” says Chelsea Sher, NutriPack Marketing Executive. “This is a perfect partnership, because both the Dog Whisperer and NutriPack are passionate and are trend-starters. By combining a revolutionary way of working with animals, with a passion for creating innovative, nutritious, palatable, and safe pet foods, we can each achieve our mutual goals,” Sher adds.
The principals of The Dog Whisperer Productions, Kay Sumner, Sheila Emery, and Melissa Jo Peltier, shared, “Michael, Tim, and the All American Licensing team truly share our vision and enthusiasm for growing The Dog Whisperer brand. NutriPack is an ideal partner for us, as they share in our mission of developing a better and more loving relationship between dogs and their owners.”
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Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.