As noted in the October issue of Petfood Industry magazine, Holistic Health Extension pet food company is definitely on a roll. The third-generation, family owned firm is in the process of modernizing its warehousing and distribution operation, expanding its sales force, and extending its presence into new distribution territories. One significant reason for the company’s explosive growth in recent years is thanks to Matrix Partners.
Tasked with increasing awareness and sales, Matrix Partners revamped the look of the company’s dry and canned food portfolio, as well as their supplement line, and redesigning everything from packaging and sales support materials to advertising and merchandising aids. The Matrix team was also responsible for public relations and for completely remodeling the Health Extension trade show booth, which debuted at Global Pet Expo 2017. “Our primary objective was to make the brand contemporary, relevant and appealing to parents who really care about the health of their pet,” comments Rebecca Tomala, Matrix Partners Vice President & Account Supervisor. “Based on the incredibly positive reception from trade and retail customers over the past two years, it would seem that our brand-building efforts have met with considerable success.”
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.