The Pet Sustainability Coalition (PSC) welcomed more than 90 people to Denver for its second annual Impact Unleashed event that aims to inspire the next wave of innovation in the pet industry that drives prosperity for pets, people, and the planet. This year's event attracted 55% more industry leaders, and, like last year, attendees reported incredibly high value from the two-day event that featured 3 innovative speakers from outside the industry and 3 inspiring presentations from well-known industry icons. The largest group of attendees at this event were founders and executives, who made up 31% of attendees, along with strong representation from marketing professionals and operation managers.
Top moments from this year's event included a keynote speech by Timberland Shoe Company that showcased its collaborative supply-chain efforts that have empowered communities in Haiti to produce sustainable cotton, and a lively 5-year celebration honoring PSC’s first member companies who hit the dance floor to demonstrate the powerful force of this industry movement.
The content for this two-day event included iconic speakers and powerful workshops that attracted a growing number of business leaders looking to integrate environmental and social practices into their businesses. The thoughtful community of leaders sustains continuous value for attendees throughout the year. The event’s campfire experience provides a more intimate setting where businesses report having meaningful and honest dialogue about business challenges. Intentional community building exercises throughout the event ensure that everyone leaves with an expanded professional community and innovative ideas for taking their businesses to the next level.
For videos, slides, and additional event information, visit the Impact Unleashed event website.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.