Petcurean, a leading manufacturer of high quality, premium pet food is donating 1,000 pounds of pet food to the Justin Bartlett Animal Rescue in Royal Palm Beach, Fla., which has taken in animals from shelters and residents in the Florida Panhandle who fled the area due to Hurricane Michael. Another 1,000 pounds of pet food is being donated to the Alaqua Animal Rescue, which is located 70 miles west of the storm’s path and has been collecting supplies and providing boarding and medical assistance to animals affected by the storm.
Hurricane Michael is the strongest storm on record to hit Florida’s Panhandle, placing 375,000 people under evacuation orders from government and weather officials. As people evacuated, unfortunately, many pets were left behind resulting in overcrowded and undersupplied animal shelters and rescue organizations. To help aid those impacted by the storm, Petcurean is donating food with help from its Florida distributors.
“As yet another devastating storm displaces people and their pets, we hope that our contribution provides some form of comfort and aid to those impacted by Hurricane Michael’s destruction,” said Christine Mallier, PR & Community Relations Manager at Petcurean.
Petcurean is committed to helping pets and pet parents that are impacted by natural disasters and supporting the incredible animal rescue groups that work tirelessly to assist animals in need. In 2018, Petcurean made 196 donations, for a total donation of more than 42,300 pounds of food to-date.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.