Noah’s Bark management recently announced that the company is partnering with Independent Pet Supply to distribute its all-natural, premium dog biscuit line throughout the Pacific Northwest. The new partnership will give independent pet retailers easy access to the popular brand. “We’re excited to team up with such a well-respected distribution company,” states Michelle Volk, Founder of Noah’s Bark. “With their level of commitment to customer service, we know our products will be in good hands.”
This news follows the announcement that the look of the entire Noah’s Bark line has been revamped to enhance the sales appeal of these healthy treats. The company also introduced a new 7-ounce, impulse purchase-priced bag to replace its current 14-ounce size, and debuted a new 24-ounce value size. Because of the new see-through window, shoppers can readily see that Noah’s Bark treats are made with real beef, chicken or peanut butter, fresh vegetables and flaxseed for a delicious, wholesome snack.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.