Tennessee Gov. Bill Haslam, Department of Economic and Community Development Commissioner Bob Rolfe and NomNomNow, inc. officials announced Nov. 14 that the company will locate its new production facility in Davidson County.
The fresh pet food producer and distributor will create 181 new jobs and invest approximately $1.7 million in Nashville.
“I want to thank NomNomNow for choosing to locate its new production facility in Nashville and for creating more than 180 jobs in Davidson County,” Haslam said. “Tennessee’s central location and access to eight major interstates make it a perfect location for companies like NomNomNow, whose major focus is production and distribution. I appreciate NomNomNow for its commitment to our state and with announcements like these, Tennessee will lead in the creation of high quality jobs.”
“I congratulate NomNomNow on its decision to locate new operations in Nashville,” Rolfe said. “NomNomNow was started approximately three years ago in the San Francisco Bay Area and it means a great deal that this West Coast company is choosing Nashville as the location for its second major facility. I look forward to seeing this company succeed in our state and look forward to our future partnership.”
NomNomNow, headquartered in the San Francisco Bay Area, crafts and delivers meals for dogs and cats that are custom, made-to-order with fresh, restaurant-quality ingredients—all with the convenience of automatic reorder and free shipping. NomNomNow meals are individually pre-proportioned, tailored to meet the specific nutritional needs of each pet, and arrive ready to serve with no prep. Today, NomNomNow serves pets across 48 states.
“Our new facility enables us to provide a more flexible experience for all customers,” said Lynn Hubbard, Nashville General Manager, NomNomNow. “We are bringing together custom technology with a unique, team-centric, high performing workforce committed to caring for the pets we serve. These qualities perfectly align with our core offerings of truly personalized nutrition for pets, and an exceptional customer experience for pet parents.”
With this new location, NomNomNow will be better equipped to serve its East Coast customers. Once the facility is operational, it will be the largest freshly made to order pet food production facility in North America.
This expansion comes on the heels of the launch of NomNomNow’s fresh, made-to-order nutrition for cats, and the company’s announcement of $13 million in venture funding (consisting of a $10 million Series A round, and a previously unannounced $3 million seed round).
“Every day that a high-quality company makes the decision to move to Nashville is a good day for the people of our city,” Mayor David Briley said. “NomNomNow is bringing jobs and investment to Davidson County, and I applaud them for doing so. They will be a great addition to both our community and economy.”
Nashville and Davidson County are represented by Speaker Beth Harwell (R – Nashville), Rep. Bill Beck (D – Nashville), Rep. John Ray Clemmons (D – Nashville), Rep. Vincent Dixie (D – Nashville), Rep. Bob Freeman (D – Nashville), Rep. Darren Jernigan (D – Old Hickory), Rep. Harold Love (D – Nashville), Rep. Bo Mitchell (D – Nashville), Rep. Jason Potts (D – Nashville), Rep. Jason Powell (D – Nashville), Rep. Mike Stewart (D – Nashville), Sen. Steven Dickerson (R – Nashville), Sen. Brenda Gilmore (D – Nashville), Sen. Ferrell Haile (R – Gallatin) and Sen. Jeff Yarbro (D – Nashville) in the Tennessee General Assembly.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.