Natural claim influenced 45 percent of pet food buyers
In the results of the survey, 45 percent of pet owners responded that they were more inclined to purchase pet food labeled as “natural”.
In a survey of 100 adult pet owners in the United States, the word “natural” on pet food labels most influenced people’s decision to purchase a particular pet food.
Custom label producer Luminer Converting Group conducted the survey online in December 2018. One hundred pet owners in the United States…