Pet Food Processing / Pet Food Market Trends / Pet Food Labeling
on November 18, 2019

Transparency: A complex issue for the pet food industry

As pet owners demand more from pet food manufacturers and suppliers, the industry tackles the ways it has handled transparency — and what needs to change.

Transparency in the pet food industry means many things to consumers. For some, it goes hand-in-hand with traceability. For others, a cleaner, simpler label speaks to the idea of being forthright about ingredients and intentions. For still others, transparency is all about the marketing matching the reality. Whatever the angle…

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