American Pet Products Association (APPA) President & CEO Steve King announced the release of the fourth volume of the APPA COVID-19 Pulse Study of Pet Ownership During the Pandemic. The first three volumes reflect research conducted in May, June, and September of 2020. Volume four of The Study reveals research conducted in December and covers many aspects of pet ownership as well as consumer attitudes and trends as 2020 came to a close.
“As we continue to navigate life during a pandemic, pet owners recognize the emotional benefits of pet ownership such as helping to mitigate stress and providing joy, comfort and companionship during these challenging times,” said King.
Consistent with results from the previous COVID Pulse Study, 82% (compared to 83% in September) of those surveyed report their pet ownership has not changed or been affected due to COVID-19. That percentage increases to 92% among Baby Boomers. Sixty-four percent of pet owners say their pet spending has remained the same during the past month, with pet owners continuing to purchase pet food and supplies regularly. More than half of pet owners consider themselves very brand loyal when it comes to pet supplies, and less than 20% plan to switch brands of pet food/supplies in order to save money.
Current data does show an increase in the percentage of respondents who are concerned about their finances (61%, up from 55% in September), as well as those who say the pandemic has significantly impacted their household financially. However, at this point that does not appear to translate to any notable changes in pet product purchasing behavior.
Volume four of the APPA COVID-19 Pulse Study of Pet Ownership During the Pandemic reveals additional trended insights into consumer attitudes and behaviors, including:
APPA is offering the full results of each Study- Volumes One, Two, Three, and Four- free of charge to anyone interested. For more information, visit the APPA website or contact email@example.com.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.