Since its inception in late 2018, Boss Nation Brands, Inc., currently consisting of Boss Dog and Boss Cat brand pillars, has been recognized as an emerging leader in digestive health solutions and an advocate for gut nutrition products that are loaded with probiotics for pets. The products have focused equally on dogs, cats and hard goods. But the company also focuses on monthly charitable giving with the platform, Boss Nation Cares.
Fox Business' anchor Maria Bartiromo asked Basel Nassar, founder and owner of Boss Nation Brands Inc., to come on her show recently to discuss what Boss Nation Brands is doing for our nation's veterans. The pet entrepreneur was humbled and honored to be featured on the show:
Boss Nation Cares is a platform that has been developed with the sole intention of giving back.
What started as a pet food business has quickly developed into a passion to give back to those who have served our country.
Our company employs a veteran who has served four deployments overseas. The founder and our employees also have close family members who have either served or are serving in our military and/or federal law enforcement. Our passion to give back to veterans and service members is burning from within.
Boss Nation Brands has an open-source charity program where every month we choose an organization to support. This allows us to be able to provide donations to many charities throughout the year. Some organizations we have donated to include Pets 4 Vets, Victory Service Dog, Wounded Warrior Project, Folds of Honor, Trails of Purpose and Heroes for Healthcare. All these outstanding organizations are focused on the bond between humans and animals or providing direct services to better the lives of those who have served our country.
The tie between animals and humans is a bond that is unequivocally powerful. Pets can provide so many benefits to our veterans. You will find that as Boss Nation Brands grows, so does our passion for helping our veterans. You can follow our journey of open-source charity at https://bossdogbrand.com/charitable/.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.