
FORZA10, part of Nasta Pet Food, unveiled Coolty Meat at Interzoo 2026, a complete wet dog food the company said is the first commercially launched pet food containing cultivated meat. BeneMeat, a Czech biotech company founded in 2020, supplies the cultivated meat ingredient.
The product contains 26% cultivated meat and is formulated as a monoprotein food free from antibiotics, hormones and preservatives. FORZA10 said it is designed for dogs with food intolerances.
BeneMeat said it became the first company to meet all legal requirements to produce and sell cultivated meat as a raw material for pet food in 2023. The current FORZA10 launch represents the first commercial application of that ingredient within the European Union, according to the companies.
"Our goal is to work long-term with the cleanest possible protein sources and to offer solutions for dogs with food intolerances," said Gianandrea Guidetti, representative of the FORZA10 brand. "Cultivated meat allows us to combine high nutritional quality, digestibility, and safety in a single ingredient. Our collaboration with BeneMeat has enabled us to work with an innovative ingredient that aligns with our focus on quality and a scientific approach to animal nutrition."
Coolty Meat by FORZA10 is a complete wet dog food designed as a highly digestible solution, particularly for dogs with food intolerances. FORZA10 | Nasta Pet Food
"Forza 10 is a perfect fit for BeneMeat," said Roman Kriz, CEO of BeneMeat. "Their strong position in the market and intention to grow in pet food segments with added value is an ideal combination with our complete biotech knowledge. Pet owners will soon have another high-quality protein option available to them, one that is safe, healthy, defined, ethical and environmentally friendly."
Simone Stringhetti, clinical studies coordinator at BeneMeat, said the company aims to be a partner for manufacturers who want to bring cultivated meat into real-world applications. "We have scalable technology that can be directly implemented into their production systems, and we guarantee its safety and quality," said Stringhetti. "We leave the final commercialization to our partners, as it is their primary expertise."
Jan Luprich, business development director at BeneMeat, added FORZA10 is a brand that has long been committed to a scientific approach to animal nutrition, which is why the collaboration made sense. "We believe this partnership demonstrates what the future of pet food can look like," said Luprich.













