Petcurean launches awareness campaign

Petcurean launching awareness campaign.

Petcurean, award-winning manufacturer of flagship premium pet food brands GO! SOLUTIONS and NOW FRESH, is excited to announce the launch of a social media donation and awareness campaign--Giving Away to Give Back--to raise donations for a local non-profit animal organization, The Regional Animal Protection Society (RAPS), from August 15th to September 6th, 2022. As part of the campaign, consumers are invited to enter to win four high-value prize packs from GO! SOLUTIONS and NOW FRESH by donating to the campaign online at

RAPS is a registered charity that operates the RAPS Cat Sanctuary, the RAPS Adoption and Education Centre, a fostering network, social enterprise thrift stores and the full-service RAPS Animal Hospital, which is open to the public and also offers partially or fully subsidized care to animals in households with low incomes or facing other challenges. The RAPS Cat Sanctuary is Canada’s largest and home to hundreds of cats--mostly deemed unadoptable due to health issues or aversion to humans, but all of which still need a safe place to live out their days in comfort with proper nutrition and veterinary care. In addition, RAPS runs a dog fostering network and is planning to open a dog sanctuary for dogs to receive the veterinary care, socialization and the training they need, for as long as it takes, until they find their forever homes. RAPS, and the life-changing work it does for animals, is also the subject of the reality TV docuseries, Pets & Pickers, which airs on CTV, Discovery Canada and is available to stream on CraveTV.

The Giving Away to Give Back donation campaign is an extension of Petcurean’s ongoing partnership with RAPS. Since December 2021, Petcurean has donated the equivalent of 45,661 pet food meals to help feed RAPS animals in sanctuary, foster and hospital care. To raise awareness of this campaign, members of the Petcurean team volunteered at the RAPS Cat Sanctuary, in Richmond, B.C., on August 2nd. Petcurean team members spent the day socializing with cats, an important activity for emotional health, and to help determine if some of the cats may be suitable for adoption. They also supported RAPS staff with cleaning and landscaping duties to lend a helping hand and provide recognition of the important work they do for animals in need in the community on social media.

“We are committed to putting pets first in everything we do, and part of this includes partnering with organizations like RAPS that provide valuable resources to pets and pet parents in need,” says Christine Mallier, Sustainability and Community relations manager, Petcurean. “Our Giving Away to Give Back donation campaign is an exciting continuation of this ongoing partnership. Together, we look forward to furthering our impact under a shared vision of improving the lives of animals in need by providing crucial resources.”

Giving Away to Give Back Campaign Details

NOW FRESH and GO! SOLUTIONS will highlight the Giving Away to Give Back donation campaign with back-to-back giveaways hosted on their respective social media channels from August to September:

·       GO! SOLUTIONS donation campaign and giveaway runs from August 15th to 23rd, 2022

·       NOW FRESH donation campaign and giveaway runs from August 29th to September 6th, 2022

Donate and Enter to Win

To donate to this campaign and enter to win lucrative prizes from GO! SOLUTIONS and NOW FRESH, participants must:

1.     Donate online to RAPS between August 15th to September 6th, 2022

2.     Follow both NOW FRESH and GO! SOLUTIONS on Instagram at @nowfresh.petfood and @gosolutions.petfood

A total of four high-value prize packs will be up for grabs with every donation, valued at over $900 and including:

·       Three months worth of GO! SOLUTIONS or NOW FRESH premium pet food for dogs and cats

·       An assortment of high-value pet supplies and products

·       $100 gift card to RAPS Animal Hospital

"Petcurean has given such valuable support to RAPS in the form of nutritious food for the residents of our Cat Sanctuary," says Eyal Lichtmann, CEO of the Regional Animal Protection Society. "These donations allow RAPS to save and improve the lives of even more animals! We were delighted to welcome members of the Petcurean team to join our volunteers and staff in giving 'hands on' care to the animals! We depend on the support of individuals and corporate community partners to allow us to deliver individualized care to all the animals we serve. We are so honored that Petcurean gets that."

Petcurean is committed to supporting pets, pet parents and animal rescue groups that assist animals in need by giving back purposefully to the communities they serve through year-round support. Over the last 23 years, Petcurean has donated more than 3,856,6263 meals of dog and cat food, supporting over 1,850 rescues, shelters and community groups across Canada, the USA, Europe and Asia.

To learn more and donate to the Giving Away to Give Back campaign, visit



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