Bioriginal Food & Science Corp is pleased to announce it has achieved ORIVO certification–affirming the authenticity of its salmon and pollock oils for the pet nutrition market. The ORIVO certification guarantees evidence-based transparency of Bioriginal’s raw materials, food and supplements.
The ORIVO origin verification process provides Bioriginal’s brand and bulk customers a strategic advantage over competitors, providing trust and confidence that the product on the label is what it says it is. ORIVO’s unique fingerprinting technology is used to match omega-3 products with the ORIVO reference database to prove authentic origin (species and geographic area) of the raw material used.
“We have been working hard to grow our marine oil business in the pet nutrition market, and one thing we noticed was an increasing demand from pet owners related to transparency of ingredients”, says Cameron Kupper, vice president, Business Development with Bioriginal. “Our partnership with ORIVO allows us to provide evidence-based transparency to customers and consumers–guaranteeing the salmon and pollock oils we sell are 100% pure and authentic”.
In addition to omega-3 supplement testing and certification, ORIVO also provides the same services to pet feed. Using state-of-the-art DNA-analysis methods, ORIVO recently performed a screening of 35 pet food products claiming to be composed of single or multiple species. The products, from across the United States and Europe, were analyzed for species composition with the results compared to product label declarations. The results showed that almost 60% of the products did not comply with the ingredients listed. Similar testing by ORIVO on omega-3 products showed that as much as 45% of tested products did not contain the ingredients declared on the labels.
“At the end of the day, consumers deserve to know what’s in the products they consume, and what they feed their pets. Our verification process and certification provide brands the ability to make sure consumers have that confidence”, explains Svein Erik Haugmo, chief executive officer of Orivo. “We are excited to work with Bioriginal going forward.”