Cat Chow understands the meaningful bond between cats and their owners–and whether it's their calming purrs, playful antics or constant presence–cats are vital to making life better. This year, Purina Cat Chow is celebrating 60 years of providing time-proven nutrition that cats love and owners trust by teaming up with cat-loving actress and singer Mandy Moore for the "60 Years. 60 Stories" Contest. To thank the millions of cat owners who've trusted Cat Chow, the brand is searching for personal stories from cat lovers young and old to include in the upcoming book 60 years, 60 stories: Celebrating the Extraordinary Impact of Cats.
60 Years, 60 Stories
To share a personal story about a cat that has made an impact on their life, cat lovers are invited to visit www.catchow.com/60Years between now and August 13, 2023. From a sweet anecdote about the unique relationship with their cat, to a child's drawing of their favorite kitty, to a poem written to memorialize a feline friend, stories should capture the many ways cats enrich our lives.
Cat Chow will select the top stories and compile them into the 60 years, 60 stories: Celebrating the Extraordinary Impact of Cats book, which pays tribute to the profound impact cats have on our lives. All selected storytellers as part of the contest will receive a copy of the book plus a year's supply of Cat Chow. One grand prize storyteller whose story most embodies the meaningful way cats make life better will also receive a $10,000cash prize. The book, available for pre-sale on October 31, will feature a foreword by Moore about the impact her cats have had on her life.
"Ever since I was little, cats have always held a special place in my heart," said Moore. "I'm honored to partner with Cat Chow again to celebrate the incredible connections we share with our cats and the way their presence and natural nurturing qualities make our lives better."
Celebrating the Therapeutic Benefits of Cats
From October 31, 2023 to December 31, 2023, Purina will donate all proceeds (up to 1,250 books) from the book sale to Pet Partners, the leading nonprofit for registering volunteer therapy animal teams, and initiatives like their Read with Me program, which helps children build literacy skills as they practice reading to therapy animals. Cat Chow will also donate an additional $60,000 to Pet Partners to help recruit and support more therapy cat teams and increase awareness for the therapeutic and emotional benefits of cats.
"I don't know what I'd do without my cats Fig, Olivia and Peanut," said Moore. "Their quirks and unique personalities give me so much joy, and their companionship can help get me through my toughest days and make me laugh when I need it most."
For more information or to submit your cat story, visit www.catchow.com/60Years. Cat Chow is available at select retailers nationwide.