Vital Essentials announces promotion

Nick Ebert has been promoted to CCO.

Vital Essentials, the flagship brand of the Carnivore Meat Company, announces the promotion of Nick Ebert to chief commercial officer. Previously serving as the VP of Sales, Ebert will look to continue to help Vital Essentials disrupt the traditional narrative of what consumers believe is the most nutritious diets for our pets. In his expanded role, Ebert will oversee all commercial offerings of the business.

Prior to joining Vital Essentials, Ebert brings 15 years of industry experience leading sales divisions for major organizations, including PepsiCo and Sysco. Since joining Vital Essentials last summer, Ebert has helped the company grow in numerous areas, such as building upon the company’s commercial capabilities as well as developing talent. He has also been instrumental in building key partnerships with sales organizations across the country to expand the team to both the east and west coasts, including NEMA and Wilson & Associates.

“There is a huge opportunity for Vital Essentials to disrupt the pet industry and be the most compelling and customer focused brand in the market. We are operating in an environment that has traditionally been offering fillers and grain-based products to our pets,” said Ebert. “I truly believe the impact that our premium butcher cut protein can have on our pets, and I’m confident we can continue to engage with ‘raw curious’ folks while continuing to deliver quality products to our loyal customers.”

Vital Essentials offers whole-animal, premium butcher cut protein for cats and dogs. A raw food diet provides superior benefits, including smoother coats, improved dental hygiene, more energetic play times and more. In addition to providing premium protein, Vital Essentials goes above the industry standard when sourcing its products, including minimally processed and ethically sourced ingredients.

“Since joining our team nearly 18 months ago...Nick has answered the call…plus a lot more!  He’s become an appreciated and very well-respected leader in the North American pet space as well as abroad, with our international clients.  Despite some of the headwinds the pet industry is facing…Nick and his team are outpacing most others in our category and posting record growth at Vital Essentials.  He brings an infectious optimism and resolute win/win attitude in his interactions with our clients, vendors and his teammates,” said Lanny Viegut, CEO of Vital Essentials.

For more information about Vital Essentials, please visit

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