Scientific Remedies introduces new brand

Affinity Advance has been launched in India.

Scientific Remedies, a leading player in the companion animal health industry, has launched Affinity Advance in India, the flagship brand of the 6th largest manufacturer of pet food in the world, Affinity Petcare. Affinity Advance offers a broad range of super premium therapeutic, wellness and speciality nutrition for pets, which is popular and recommended by pet parents and vets worldwide. This partnership with Affinity Petcare will enable Scientific Remedies to provide the best quality pet food to pet parents in the country, which are clinically proven and evidence based, to ensure greater longevity and better quality of life of pets.

Affinity Petcare caters to both pet parents and vets globally with a wide range of products that focuses on pets suffering from different clinical conditions (also known as Veterinary Diets), healthy pets as well as pets with special needs. Scientific Remedies plans to introduce this range in a phased manner in India and has strategically chosen to introduce its Veterinary Diets portfolio under Affinity Advance, during its first phase. The Veterinary Diets portfolio will be sold in veterinary clinics, chemists and veterinarian-partnered pet shops across the country.  

Speaking on the launch, Rakesh Mohan, executive director, Scientific Remedies commented, "With the growing adoption of pets in India, it has become imperative for pet parents and vets to have access to solutions that address pet care needs. We are pleased to introduce the world's 6th largest pet food brand, Affinity Petcare, that will offer best-in-class products to Indian pet parents and vets. As veterans in the animal health industry, we offer a wide product mix in the pet foods and pet healthcare segment. With this exclusive partnership with Affinity Petcare, we aim to bolster our offering in the fast growing super premium pet food market."

Jordi Garriga, international markets director, Affinity Petcare said, "India is one of the fastest growing major pet food markets in the world. Affinity Petcare is proud to partner with Scientific Remedies to provide the best quality pet food that Affinity has to offer to pet parents in the Indian subcontinent. Our collaborative efforts aim at transforming the pet care industry in India. We are certain that this partnership will give us a strong footing in the India market and the desired scale."

Scientific Remedies plans to launch Affinity Petcare's brands for healthy pets and pets with special needs in its second phase. The company aims to become a market leader in clinical pet nutrition market in India by 2029 and command over 20% market share in the pet food industry by 2033.

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