Carnivore Meat Company names new sales manager

Brian Rich will oversee the development of private label offerings.

Carnivore Meat Company, a leading manufacturer of premium-quality, raw frozen and freeze-dried pet food and treats, announces Brian Rich as its new sales manager, Private Brands. Rich joins Carnivore Meat Company with three decades of food preparation industry experience, where most recently, he led a new start-up company from inception to sales generation.

Rich will support Carnivore Meat Company, one of the nation's leading private-label providers of raw pet food, by expanding its Private Label portfolio, enhancing awareness of Carnivore’s private-label capabilities and establishing strong relationships with key clients and retailers.

“Carnivore Meat Company has the capacity and capabilities to serve the fastest growing segment within the industry, and we have full confidence that Brian will be an instrumental part of our growth strategy. We look forward to seeing him continue to help grow our footprint in this segment,” said Nick Ebert, chief commercial officer of Carnivore Meat Company.

Carnivore Meat Company leads with meat, and premium raw protein is at the forefront. Carnivore Meat Company starts with the best raw material to preserve the natural nutrients in its formulations—frozen at the peak of freshness and made into the quality raw food pets deserve to live a VITAL life.

Carnivore Meat Company constantly explores innovative new product ideas, techniques and technology to support its commitment to excellence in the raw pet food industry. The Carnivore Meat Company's difference includes:

  • Leading the industry in out-of-the-box thinking (first to freeze-dry duck head and more)
  • Custom-engineered freeze-dryers for maximum product control
  • Limitless scope of raw freeze-dried and frozen pet food options: Whole diets, mixers, treats, snacks
  • Unbeatable capacity with the addition of state of the art 235,000 sq. ft facility, adding 6X more capacity
  • Full compliance with the United States Food and Drug Administration (FDA) and the Center of Veterinary Medicine “zero tolerance” guidelines

 For more information about Carnivore Meat Company, please visit


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