North Coast Seafoods introduces new cat food

Product features upcycled fish as the primary ingredient.

North Coast Seafoods, a leading sustainable seafood supplier, is excited to introduce Boat to Bowl Pet Foods. This innovative cat food, featuring high-quality upcycled fish as the primary ingredient, is now available at Target stores nationwide and on

Boat to Bowl Pet Foods stems from North Coast's expertise in providing top-notch seafood. Focused on fish-based pet food recipes, the brand brings the same nutritious seafood enjoyed in restaurants to pet bowls.

"We're thrilled to bring Boat to Bowl Pet Foods to Target guests nationwide," said Jon Wooner, pet products director at North Coast Seafoods. "Our mission is to offer sustainable, natural, and healthy seafood options. Boat to Bowl reflects our commitment to quality over 65 years, now extended to beloved pets."

The Target lineup includes three Fish-First Dry Kibble Recipes, two Food Toppers, and a Fish Oil Omega-3 Topper for added flavor and nutrition. The assortment encourages pet parents to “Build the Purr-fect Bowl” with the nutritional power of “Vitamin Sea”.

Boat to Bowl Pet Foods prioritizes sustainability, utilizing responsibly caught, premium, upcycled wild MSC-certified fish in every recipe. The approach minimizes food waste, contributing to a healthier planet.

Key Features of Boat to Bowl “Vitamin Sea” Nutrition:

  • Rich in Omega-3 fatty acids for healthy skin, fur, digestion, immune system, heart and brain function
  • Packed with lean protein, pre- & probiotics, antioxidants and a full spectrum of vitamins and minerals
  • Ideal for cats with food allergies, intolerances, or sensitivities, free from other animal proteins, fats, wheat, corn, or soy
  • Proudly made in the USA with globally sourced ingredients

North Coast Seafoods partners with Target to make Boat to Bowl Pet Foods accessible. Find the lineup in Target stores and on

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