Matrix Partners, a full-service marketing agency dedicated to the pet products industry, has announced an expansion of its consumer research services. The firm has refined its research methodology, recently tested through focus groups for a leading pet nutrition brand, and achieved exceptional results. Over the past decade, Matrix Partners has facilitated focus groups with over a thousand pet owners, contributing to the success of many prominent brands in the industry.
Key Enhancements:
Expanded Research Methodology: Matrix Partners has introduced new proprietary research services aimed at helping pet product companies validate go-to-market decisions and efficiently scale their brands. These services offer quick, actionable and cost-effective solutions.
Comprehensive Insight Services: The agency's research capabilities now encompass a range of consumer-driven insights, including assessments of new product concepts, package design, brand names, brand awareness and customer satisfaction.
Don Tomala, managing partner of Matrix Partners, emphasized the importance of these enhancements, stating, “We continue to invest in our research capabilities to help our clients make better marketing decisions based on consumer dynamics. Our array of services helps them get the consumer-driven answers they need for success.”
Pet product marketers interested in learning more about Matrix Partners' consumer research capabilities can reach out via email at [email protected]. For an overview of the agency and the services it provides, visit matrix1.com.
