JustFoodForDogs names new chief growth officer

JustFoodForDogs, a leading brand in the fresh human-grade food movement for pets, has appointed Jeff Siegel as chief growth officer, effective immediately. Siegel will report directly to CEO Eric Kufel and will focus on accelerating brand expansion and increasing market share across various retail channels including pet specialty, mass, grocery and club.

Eric Kufel, CEO, says: "Jeff's extensive sales experience in consumer-packaged goods, coupled with his leadership roles in both pet food and frozen food brands, makes him an ideal fit to drive our revenue growth and strengthen our market position. His expertise will be vital in showcasing our product innovation, managing our retail channel growth strategy, and building upon our momentum as a leading human-grade fresh pet food brand."

Siegel brings over 35 years of experience to the role, including more than 16 years at Nestlé Purina North America as VP of Sales, where he led a team responsible for various retail channels. Most recently, he served as chief customer officer at Red's All Natural and Stuffed Puffs, overseeing sales development strategies for emerging brands.

Siegel says: “As a longtime pet parent and advocate for fresh food benefits, I am thrilled to join JustFoodForDogs. My goal is to enhance the accessibility of our high-quality products and improve the lives of pets everywhere by working closely with our retail partners.”