PremieRpet has signed on as a diamond sponsor of the 2025 Jaguar Parade in Belém, an open-air exhibition running during the United Nations Climate Change Conference (COP30). The exhibition features 52 jaguar sculptures displayed throughout the city to highlight wildlife conservation and Amazon biodiversity.
The parade includes 42 sculptures painted by local artists, including Indigenous and riverside community members, alongside select pieces from previous exhibitions in São Paulo, Rio de Janeiro, Belo Horizonte, Florianópolis, New York, Cali and Paris. Curator Vania Leal, who also curated the Bienal das Amazônias, said no other COP30 project has engaged as many local artists.
PremieRpet's logo appears on plaques for all sculptures and across the parade's social media channels. The company holds exclusive sponsorship of two sculptures.
"Supporting jaguar conservation reflects our deep respect for Brazil's wildlife and ecosystems," said Fernando Maluf, executive vice president of PremieRpet. "Through partnerships with initiatives like Onçafari and the Jaguar Parade, we're helping preserve an iconic species while promoting awareness of the critical role jaguars play in maintaining thriving forests and wetlands. These efforts reinforce our commitment to protecting the environment and strengthening the relationship between people, pets and nature."
After the exhibition ends November 30, the sculptures will be auctioned with proceeds benefiting jaguar conservation organizations including Onçafari, Panthera, Ampara Silvestre and Instituto Peabiru.
According to Petfood Industry's Top Pet Food Companies, PremieRpet produces super-premium pet food in Brazil and markets the Natoo brand in the United States. The company operates a LEED Gold-certified, solar-powered manufacturing facility in Brazil.
