Nutram Pet Products, a Canadian pet nutrition company located and produced in Elmira, Ontario, Canada, will be donating $1 for every bag of Nutram sold to a charity within your local community.
In May 2020, Nutram recognized the challenge many animal shelters were facing amidst the pandemic. The Canadian company launched Vote for Humane Kind, a campaign to select the top 10 charitable pet shelters, as voted by communities across Canada, to each receive $5,000.
"We wanted to contribute to the increased need for pet shelter funding as a result of the pandemic," said Heather McKay, Brand Manager, Nutram. "This led to our heightened awareness of the many charitable causes, both pet and human-related, that could benefit from our support."
As a result, Nutram has decided to launch Feed4, and will be donating $1 for every bag of Nutram sold, large or small, to a local charity selected by each of their Canadian-owned retailers.
"With every bag of Nutram purchased, your dollar supports Canadian nutrition, Canadian farmers, and Canadian retailers," McKay says. "Now, your dollar goes even further to support a charity within your local community. The pandemic has really encouraged us, as Canadians, to support fellow Canadians."
Nutram, exclusively sold in Canadian-owned retailers, has tasked Canadian pet specialty stores to select a charitable cause within their own community as the recipient of their donation.
McKay says they're thrilled to be seeing the wide range of charitable causes being selected by pet specialty stores. "We've seen everything from local dog and cat rescues, to homeless shelters, to child Christmas gift-giving charitable organizations. Everyone has selected organizations that resonate with their own communities."
The Feed4 donations will be backdated to all bags purchased from January 1, 2021 and will continue to accumulate on all Nutram bag purchases for 2021.
To learn more about Feed4, and which local charity your Canadian-owned retailer has chosen to support, visit: www.nutram.com/feed4
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