True Leaf Pet has entered into an agreement with Liberty Premium Pet Products of Christchurch, New Zealand, to distribute True Hemp dog chews to Animates pet retail stores across the country.
While True Hemp dog chews are sold across North America and in England and Germany, this is the first time the product will be sold in the Asia Pacific region. Effective April 2017, True Hemp will be sold exclusively in all Animates stores throughout New Zealand, also via the Animates e-commerce website, and in Animates Vetcare clinics.
“Liberty is proud to be representing True Hemp in New Zealand,” said Liberty’s Managing Partner Carl Reese, in a press release. “With no other comparable hemp-based therapeutic dog products already on the market in New Zealand, we’re enthusiastic about the release of True Hemp and eager to see the response of dog owners to True Hemp.”
True Hemp dog chews come in three varieties: True Hemp CALMING to provide anxiety support, True Hemp HEALTH to provide antioxidant support, and True Hemp HIP+JOINT to provide joint support.
“The growth of the True Hemp brand has been the success story of 2016 for True Leaf Pet,” said True Leaf CEO Darcy Bomford. “We’ve doubled sales from quarter to quarter, and now we’re getting 2017 off to a great start working with Liberty in New Zealand. It’s hard to believe we’re now on three continents in only our second year.”
Liberty was established in 2011 and has warehousing and offices based in Christchurch, New Zealand. Liberty imports premium brand pet products from North American companies. Liberty services the entire geographic area of New Zealand (both north and south islands) and has supplier partnerships with New Zealand’s pet retail chains, including Animates.
True Leaf Medicine International Ltd., through its wholly-owned subsidiary ‘True Leaf Pet’, creates a line of hemp-focused pet chews and supplements marketed through natural pet health and veterinary channels in Canada, the United States and Europe.
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This country is straddling the line between developing and developed as more of its citizens see the value in pet ownership.
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