Indian aquafeed processor diversifies into pet food

Growel Group expands to pet treats with Fullr and DatGud brands.

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Growel Group, a leading aquaculture player based in India, enters the pet industry with Fullr and DatGud dog treat brands.
Growel Group, a leading aquaculture player based in India, enters the pet industry with Fullr and DatGud dog treat brands.
guvo59 | Pixabay.com

Based in Hyderabad, India, Growel Group, a leader in aquaculture feeds, formulation, and seafood processing since 1994, has announced its strategic expansion into the pet food industry with the launch of two new brands, Fullr and DatGud.

  •  Fullr treats are manufactured using cold-pressed technology and offer superfood ingredients including flaxseeds, blueberries, spinach, salmon, spirulina, chamomile, turmeric, ginger and grape seed.
  • DatGud offers a range of biscuits in various flavors like smokey barbeque, smokey lamb, chicken and egg.

With over 30 years of experience Growel Group said its entry into the pet food market is a significant milestone. With an annual revenue exceeding â‚¹2000 crores (US$267 million), Growel Group has developed an extensive distribution network, reaching over 173 districts across 26 states in India, and exports its products to 20 countries, enhancing its global presence.

According to Growel Group, the Indian pet food market is projected to exceed $1 billion by 2027. The treats segment is expected to drive industry growth, increasing from the current ₹650 crores to approximately ₹1900 – ₹2000 crore by 2027. Post-COVID, a large segment of pet owners in India identifies as pet parents, further fueling market expansion

"It’s anticipated that by 2027, dog treats will comprise about 35% of this market, indicating their significance in meeting the needs and preferences of pet owners," said M.S.R Karthik, promoter group with Growel. "We will continue to expand our portfolio with the debut of our pet food range in a few months, further solidifying our influence and presence within the pet food sector.”

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