Open Farm has launched a new advertising campaign, "We Are Just as Obsessed with Your Pet as You Are," as part of a broader effort to expand its reach and reinforce support for independent pet retailers. The initiative includes a hero ad and 15-second cutdowns airing across connected TV, Meta and YouTube.
The ad features a lighthearted first-date scenario where a shared love of pets — and premium pet food — brings two characters together. The campaign highlights the emotional bond between pet owners and their animals, with a focus on feeding them high-quality, ethically sourced food.
“Pet parents today want to feel confident in what they’re feeding and connected to the brands they support,” said Katie Rankin, senior director brand marketing, Open Farm. “This campaign helps us reach more of those pet parents, while continuing to support the independent pet retailers who have helped us grow from day one.”
Adapted from a press release.
