Headquartered in Città di Castello, Italy, Landini Giuntini is the largest private label dry pet food manufacturer in Italy. Founded in 1956, the business has a long history of producing high quality pet food across different product categories, for Italian and international customers, including supermarkets and specialty pet food retailers.
Landini Giuntini is highly complementary to PPF, given its geographical presence, product offering and strong growth prospects, and fully reflects PPF’s strategy to further internationalize its business and expand its premium pet food categories. The Company’s management team, led by Steven Giuntini with the support of Gino Giuntini, will continue to run the business after it becomes part of the PPF Group.
This transaction follows PPF’s recent acquisition of Doggy, a leading Swedish pet food manufacturer, in September 2020, as part of its consolidation strategy to grow and internationalize the business and widen its product offering to customers.
“We are delighted to partner with such a successful family-owned business as Landini Giuntini,” Gerald Kuehr, CEO of PPF, said in a press release. “With its strong footprint in Italy and successful growth, this acquisition represents a significant opportunity for us to expand further our pan-European presence. This partnership will also enable us to broaden our product range into snacks and treats, particularly in the premium and super-premium ranges. We are very excited about working with Steven, Gino and the rest of the team at Landini Giuntini”
“We are honoured to become part of the PPF family, being chosen by a leading group like PPF makes us proud,” Steven Giuntini, CEO of Landini Giuntini, said in a press release. “I am convinced that this partnership will accelerate the development of our company Landini Giuntini and of the entire PPF Group. We will be able to offer products from PPF’s range to our customers and to support PPF’s platform with our products and our passion for pet food ‘Made in Italy’. We look forward to working with Gerald and the team at PPF: our teams will be united in a ‘family’ with the same passion and commitment to pet food.”
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.