Aihtsham Rashid, an entrepreneur based in Leeds, Yorkshire, plans to launch Hurayra Halal Pet Food to the UK market.
According to a report at The Star, Rashid said there is a lack of natural, high-protein, GMO- and preservative-free options in the UK market. For years, Aihtsham said he struggled to find high-quality halal cat food for his cats, as many Muslim pet owners opt for halal pet food as an extension of their own dietary practices and religious beliefs, particularly if their cat consumes food in their home.
The Islamic Services of America said there has been a growing demand for halal pet food across the world due to increasing demand from Muslim pet owners, concerns about animal welfare, and a growing interest in high-quality, ethically produced pet food.
Halal is an Arabic term meaning “permissible.” With pet food, halal refers to food that is permissible according to Islamic dietary laws, which means the food must be prepared, processed and packaged in a way that meets the Islamic standards of cleanliness, hygiene and ethical treatment of animals. Halal pet food does not contain any pork or pork byproducts, and the animals used in the production of the food are treated humanely.
According to research that Rashid has performed, there are about 800,000 Muslim cat owners in the UK, and 99% of them are buying non-halal products from the supermarket with a very small portion making the pet food at home or buying fish. Rashid said, however, that in the UK there is no guarantee that the fish has not had cross-contamination.
According to its website, Hurayra will begin with three flavors of cat food -- tuna, ocean fish and chicken -- as well as a chicken and fish option for kittens. The recipes are free from artificial additives. Each flavor includes all the essential nutrients, such as vitamin A, D and E, to promote a healthy immune system and help protect against infection, along with minerals to keep coats shiny and smooth. To celebrate its launch, Hurayra Halal Pet Foods is offering a free sample of cat food, along with a complimentary pet food bowl at its website.
