As part of a comprehensive relaunch, the Interzoo website has been given a new design and an optimized navigation structure to facilitate access to information on the world's leading trade fair for the pet industry. The central benefits of the new website include:
- Modern look and feel--a consistent use of up-to-date visuals, concise texts and a coherent linking of relevant content are essential features of the new Interzoo website. The new dynamic image reflects Interzoo's role as a platform for innovations and industry trends.
- Optimized user journey--a streamlined navigation menu helps exhibitors and visitors find the content they want quickly using modern teaser elements and anchor points.
- Practical information about the trade fair--in addition to important registration information, the website also offers further services and useful information about travel, hotel bookings and accommodation during the exhibition.
- Find the right contact--whether FAQ or contact for exhibitors, visitors and press, the new website lists all relevant information and helps get in contact with the Interzoo team to help prepare your perfect trade fair experience at Interzoo.
"Together with the Interzoo App, our website is the most important digital communication channel with a high global reach. We are therefore happy to be able to support exhibitors, visitors and media representatives from all over the world in their preparations for Interzoo with the newly launched Interzoo website," says Dr Rowena Arzt, head of Exhibitions at Interzoo organizer WZF. "The modern design with lots of trade fair impressions and the revised search tool allow quick access to the individually most important contents. We are pleased to be able to accompany our customers and partners digitally in the preparation of a successful Interzoo 2024."
Along with Interzoo Academy, the digital portfolio of the most international trade fair is complemented above all by the Interzoo App, which is once again an indispensable trade fair companion thanks to a wide range of functions such as an interactive hall plan, a ticket wallet and a networking feature.